I’m going to ask you a question I was once asked by entrepreneur guru, Rich Schefren –
‘If I asked you right now, “What one of these attributes mostly determines your level of business success both personally and professionally” – what would you say?’
- Your intelligence?
- Your knowledge?
- Your skills?
- Your luck?
- Your personality?
- Your creativity?
- Your connections?
- Your experience?
- Your commitment level?
Now let me adapt that question. Which of these attributes do you think most helps you become the best in your business?
The right answer is –
None of them.
Oh, they’re all important attributes of course. They help to determine your potential for success.
But they don’t determine your actual success.
You probably know lots of people who have many of these attributes, but you would never regard them as very successful. They often languish in ordinary jobs with ordinary pay.
On the other hand you may also know some people whom you would regard as very successful. They also have many of these attributes.But they also have something else as well.
I know from my experience working with clients all over the world that really successful people do have that something extra.
And I’m going to tell you what that something extra is that helps them become the best in their business.
And you can get it too. Simply and easily.
But first ask yourself this –
Is your current level of success equal to your potential? Is it as much as you’re capable of?
If you answer “Yes” to these questions, then stop reading now. There’s nothing here that will help you further.
However, if like most people your answer to these questions is “No” – if you feel you’ve only achieved a fraction of what you’re capable of – then this document will be a windfall for you.
Because by the time you’ve finished reading it, you’ll have a “wow” moment when you see what that something extra is.
You can then take the first step towards gaining that something extra and achieving the goal of becoming the best in your business and leaving your competitors way behind you.
Specifically, I’m going to show you a simple change in how you think that will open the floodgates of success for you.
You will “get it” in seconds because the change will happen in your mind.
You can then begin to eliminate the barriers and obstacles that stop you becoming the best in your business, and achieve more personal and professional success than you ever thought possible.
And the secret is –
To make sure that in all your business activities, you consistently add value.
Value adding only occurs when you convert the raw information or material that you receive closer to what your customer really wants. Nothing else you do adds value.
Over the years I’ve asked hundreds of people I’ve worked with, “In your business life, what proportion of your total time is spent on activities that do not add value by that definition?”
The answers are always the same, no matter their level or function. Between 50% and 80% of their total time is spent not adding value.
They are bright, intelligent people but their busy working lives are crammed full of dysfunctional activities such as pointless meetings, chasing people for information, correcting errors in the information they do get, trying to meet false deadlines, answering spurious emails and social media contacts, etc, etc – activities that simply do not add any value by the definition above.
It leaves them angry and frustrated with their colleagues and with the organisation, and seriously affects their productivity and ability to do satisfying work.
Once they’re shown how to minimise and eliminate these non-value adding activities, and focus on the true value adding activities, they then re-structure their working lives, and reduce the total time spent not adding value to less than 20%.
As a result they become up to four times more productive than their colleagues, and because they’re contributing so much more, they have much more influence, are promoted more, and their business life and income become immeasurably sweeter.
They also keep their customers, external and internal, much happier, and generate more business and profits for their companies.
They become really successful. They become influential leaders.They become powerful change agents.They become the best in their business.
And you can do that too.
Let me know what you think.
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